Results for Consumers
Health: fat profits from fat consumers?
May 01, 2003 In a world of widening waistbands, it is tempting to point the finger of blame at the food industry. But could food producers actually be helping to turn around the growing problem of obesity? Read more >
Building a better world through brands
August 01, 2002 Claims about the power of commercial tie-ups with charities grow ever more extravagant. That makes good practice and proper measurement more important than ever. Help is on the way. Read more >
Health: The business of life and death
February 01, 2002 Millions are dying each year through poverty and the lack of the basic healthcare many of us take for granted. Now the economic case for action is crystal clear. Read more >
From Ethical Consumerism to mainstream marketing
December 01, 2001 From Ethical Consumerism to mainstream marketing Read more >
Value of ethical consumerism
October 01, 2001 As consumers become more influenced by the social impact of the products, and the companies from which, they buy, Sue Adkins details how cause related marketing campaigns have proven business and social benefits. Read more >
Building trust in the brand
December 01, 2000 More and more companies are running cause-related campaigns. In confused and competitive marketplaces, high levels of trust in the brand help to retain loyalty Read more >
Millennium blues: a corporate hangover in prospect
December 01, 1999 Millenium hype is going into overdrive. While some companies have resisted all the blandishments to get involved, others have committed very significant budgets. Who is doing what and will they benefit? Peter Truesdale investigates. Read more >
Caring and winning – the future of successful cause-related marketing
October 01, 1999 David Grayson warns that cause-related marketing must evolve into a coherent part of wider corporate community involvement, or companies will face growing criticism from sceptics in the media. Read more >
What Europeans think about CCI
August 01, 1999 Is corporate community involvement just a British preoccupation? Not according to the first ever study of public attitudes in France, Germany, Italy and the UK, conducted by Fleishman-Hillard, which reveals remarkably similar attitudes. Read more >