Results for Consumers

Ed Mayo: Briefing interview

Ed Mayo: Briefing interview

September 01, 2003 Briefing speaks with Ed Mayo, new head of the National Consumer Council, who argues that the future of CSR lies in tapping the creative talents of the “ethical minnows Read more >
Health: fat profits from fat consumers?

Health: fat profits from fat consumers?

May 01, 2003 In a world of widening waistbands, it is tempting to point the finger of blame at the food industry. But could food producers actually be helping to turn around the growing problem of obesity? Read more >
Building a better world through brands

Building a better world through brands

August 01, 2002 Claims about the power of commercial tie-ups with charities grow ever more extravagant. That makes good practice and proper measurement more important than ever. Help is on the way. Read more >
Value of ethical consumerism

Value of ethical consumerism

October 01, 2001 As consumers become more influenced by the social impact of the products, and the companies from which, they buy, Sue Adkins details how cause related marketing campaigns have proven business and social benefits. Read more >
Building trust in the brand

Building trust in the brand

December 01, 2000 More and more companies are running cause-related campaigns. In confused and competitive marketplaces, high levels of trust in the brand help to retain loyalty Read more >
Millennium blues: a corporate hangover in prospect

Millennium blues: a corporate hangover in prospect

December 01, 1999 Millenium hype is going into overdrive. While some companies have resisted all the blandishments to get involved, others have committed very significant budgets. Who is doing what and will they benefit? Peter Truesdale investigates. Read more >
What Europeans think about CCI

What Europeans think about CCI

August 01, 1999 Is corporate community involvement just a British preoccupation? Not according to the first ever study of public attitudes in France, Germany, Italy and the UK, conducted by Fleishman-Hillard, which reveals remarkably similar attitudes. Read more >