Results for Briefing Comment
How Mars is embedding purpose and avoiding “purpose-washing”
April 30, 2019How Mars is embedding purpose and avoiding “purpose-washing” Mars introduced its first Global Purpose Director, Michele Oliver, almost a year ago to the day. Under Oliver’s direction, the company has now rolled out a new purpose statement, defined […]
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Patagonia to focus on selling exclusively to “mission-driven companies”
April 30, 2019Patagonia to focus on selling exclusively to “mission-driven companies” Outdoor clothing brand, Patagonia, has made the decision to supply corporate clothing only to “mission-driven companies that prioritise the planet”. Its corporate sales programme, popular with all types of […]
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Google undermines its mission by blocking ads for anti-censorship in China
April 30, 2019Google undermines its mission by blocking ads for anti-censorship in China This month it was reported that Google stopped distributing advertisements in China for two websites that review anti-censorship software. Both vpnMentor and Top10VPN, legally registered Chinese companies […]
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The Battle to Do Good: Inside McDonald’s Sustainability Journey – Book Review
April 05, 2019Mike Tuffrey, Co-founder of Corporate Citizenship, reviews a personal account of the inner workings of corporate sustainability at one of the world’s most recognisable brands. A “sustainability page-turner” is not a description one often finds associated with books […]
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Investors step up pressure on Global Goals
December 07, 2018 Our latest research shows companies are still falling short on the SDGs, while investors move to close the funding gap. 2019 is the year to ratchet up corporate action. Read more >
Let’s stop playing SDG bingo
September 18, 2018 Progress is patchy towards addressing the Global Goals, says Mike Tuffrey. Companies need to embrace the logic of the business case and stop their pick-and-mix approach. Read more >
People are our greatest asset, at least until the robots take over
July 30, 2018 The UK government is strengthening reporting rules about employees. But Mike Tuffrey asks how this squares with longer term trends towards automation. Read more >
Purpose pays – the evidence is clear
June 28, 2018 The number of purpose-led businesses is growing, says Mike Tuffrey, and the evidence of pay-back for business and society is growing too. Read more >
Careless talk hinders progress
May 30, 2018 Mike Tuffrey laments our use of loose language and loss of focus on the end goal or purpose of business – and proposes a solution. Read more >