Campaign Round-Up (Issue 97)

February 11, 2008

Campaign Round-Up (Issue 97)

February 11 2008

by Briefing staff

Whether it’s managing your corporate carbon, greening your gaming or exchanging your clothes, it’s all part of this edition’s round-up of campaigns for December and January.

Green 500

Green500 is both a carbon management service for companies plus an award scheme to reward their performance. Marks & Spencer, Tesco, Ikea, Chelsea Football Club, EDF Energy, The John Lewis Partnership, Eversheds, Transport of London and Sky have signed up to Green500, which was launched by the Mayor of London. The initiative will provide businesses with carbon assessments, mentoring, practical support as well as recognition awards.

Greening IT

Greenpeace calls on PlayStation, Xbox and Wii gamers to persuade Sony, Microsoft and Nintendo to eliminate hazardous chemicals from their game consoles. Even though the game consoles industry grew by 15% in 2006 selling 62.7m units there is still no sign of greener products. Despite the fact that game consoles include components common to PCs, in which level of hazardous chemicals are being reduced, Sony, Microsoft and Nintendo have failed to keep up with the new greener technologies.

Clothes exchange

The Marks & Spencer and Oxfam Clothes Exchange is an initiative to encourage consumers to recycle their clothing. The programme will raise money to help combat poverty as well as to reduce the 1m tonnes of clothing sent to landfill in the UK annually. Customers who donate M&S clothes to Oxfam will receive a vouchers, which can be used with the customer’s next purchase of £35 or more at M&S. ;