Piasecki, an established energy and environmental consultant, identifies increasing expectations that companies should respond to their social obligations. “Social response” product development, which he illustrates with case studies from Toyota and HP, provides some useful insights into the successful company’s shift towards providing products that are truly valuable to consumers – not just on price and quality. But we can’t help feeling that Piasecki’s view is a little optimistic, perhaps neglecting some of the day-to-day challenges facing the CSR manager ‘on the ground’. One for those looking for an interesting read, rather than detailed guidance on strategies.
Published by Sourcebooks Inc
304pp, $24.95, hardback
ISBN 9 781 402 208 713 www.sourcebooks.com
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