Campaign round-up – October/November 2006
November 28 2006
Using Fairtrade products at work, starting a business, and road safety for children are the hot topics this time round.
Fairtrade At Work
The Fairtrade Foundation has launched a new campaign to encourage the use of Fairtrade products in the workplace. The campaign hopes to raise awareness of Fairtrade products and how, by using Fairtrade certified coffee, tea and other products, office workers can make a difference to the lives of farmers in developing countries.
Ready To Start
Ready to Start is a programme that provides training and support to disabled people who want to start their own business. The initiative will be available in 27 towns and cities across the UK and is provided by Leonard Cheshire in partnership with Barclays. It is also backed by Martha Lane Fox, formerly CEO of Lastminute.com.
Texaco has launched Hector’s Room, a website aimed at educating 6-10 year old children about road safety. The campaign will focus on a series of 5 children’s books that will teach lessons such as the importance of seatbelts, safe cycling, being visible to other road users and crossing the road safely. Each book will also include a reflective sticker that children can attach to the schoolbags to increase visibility. The books are available free from Texaco fuel stations. The initiative is supported by Think, the government’s road safety campaign as well as a website.