Results for Guest Writers
The ‘good management’ index shows results
August 01, 1998 A year ago in Issue 33, Alastair Bruce described a new best practice model, to compare performance and improve management of corporate community involvement. Here he sets out the results from a group of leading companies. Read more >
Using advertising to communicate corporate responsibility
February 01, 1998 Advertising how much you do in the community can smack of blowing your own trumpet, so most companies avoid it altogether. But Jackie Kavanagh shows how BT's latest campaign, after an initial hitch, used ground-breaking techniques to get its message across. Read more >
Great expectations
December 01, 1997 Charlotte Hines says that MORI's latest research shows the public's expectations of companies are growing Read more >
Summit for the future
June 01, 1997 David Grayson was in Philadelphia at the end of April for a spectacular display of commitment from the business community to voluntary endeavour for young people. Here is his front-line report. Read more >
Monitoring ethics and assessing performance
June 01, 1997 Walter Raven summarises the techniques required to manage ethics and social responsibility effectively. Read more >
Communicating a better balance
December 01, 1996 Joanna Foster, director of the BT Forum, offers a six point plan to improve communication in the workplace and so achieve a better balance for men and women between work and personal life. Read more >
Improving reputation by choosing causes
December 01, 1996 In their second article, Stephen Welch and Charlotte Hines of MORI examine the different projects companies can chose to support when trying to improve their reputations. Read more >
Corporate responsibility improves reputation
October 01, 1996 Knowledge of community involvement is important to the general public in forming a view of corporate reputation, say Stephen Welch and Charlotte Hines of MORI in the first of two articles, especially so among certain key groups within the public. Read more >
Innovations in community involvement
October 01, 1994 Kirk Hanson of Stanford University, California, draws on his experience in Silicon Valley to highlight the issues which are changing corporate community involvement programmes Read more >