The pressures on community affairs managers are growing, as the business / society interface becomes ever more complex. Andrew Wilson of Ashridge Management College reviews their changing role and suggests how to stay in touch.
The link between a well-managed programme of corporate community involvement (CCI) and improved business performance is recognised by an ever-growing number of organisations. Most major companies now carry out a range of activities that contribute in some way to the social and economic development of the communities in which they operate. The business case for undertaking such activities has been widely documented – organisations expect to gain tangible returns from their community involvement spend. They do this by entering partnerships with central and local government, voluntary, charitable and community groups.
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