Results for Strategy
CSR: more than a storm in a teacup
December 01, 2002 David Varney, chairman of Business in the Community and mm02, warns that passive membership will no longer be acceptable. Read more >
Roger Cowe: political myopia
October 01, 2002 This year’s party conferences showed where CSR sits in the political spectrum. The answer: depressingly absent. In his regular Briefing column, Roger Cowe examines what drives the political and press agendas, and asks what companies must do to make themselves heard. Read more >
Mike Mills: description
August 01, 2002 Briefing speaks to the chief executive of Ulster Carpets, recently nominated by HRH The Prince of Wales for the "Ambassador Award" in recognition of his leadership in corporate responsibility. Read more >
Roger Cowe: making sense of sustainable development
August 01, 2002 Every niche field permits itself its own jargon, but if anyone else is going to listen, then intelligent ways of communicating are a must. Two short films show how breaking down sustainable development into manageable components will help the overall message hit home. Read more >
Roger Cowe: it’s not all bad news, after all
June 01, 2002 Though headlines about fat-cats and sweatshops may stick in our minds, recent research shows that the media is becoming more sophisticated about corporate responsibility. Briefing?s man on the inside asks whether press cynicism is really on the wane. Read more >
The Briefing interview: Jo Ensor, Linklaters
April 01, 2002 We ask a newcomer to the world of big business about her move from the voluntary sector and how it shapes her attitude to corporate community partnerships. Read more >
Managing CSR: Taking it on trust
April 01, 2002 New research reveals transatlantic differences in corporate reputation and trust in brand. Underpinning it all, a simple truth - that only commercially successful companies can earn a reputation for social responsibility. Read more >
Roger Cowe: 15 minutes of fame?
February 01, 2002 Does CSR need the photo opportunities of street riots and anti-globalisation protestors to get in the spotlight? Roger Cowe takes the World Economic Forum as a test bed to judge the media?s priorities, while also questioning if the media has its own house in order. Read more >
Contributions: Do companies give enough
February 01, 2002 Latest figures on corporate contributions show a more confusing picture than the usual story of UK companies lagging their US counterparts in the generosity stakes. Read more >