Results for Consumers

Winning the risk game

Winning the risk game

November 01, 2004 Dame Deirdre Hutton, Chair of the National Consumer Council, explains why it is important for large companies to put consumers at the heart of risk communication. Read more >
Responsible advertising

Responsible advertising

November 01, 2004 As the remit of the advertising watchdog extends to TV as well as print, the ad industry is facing its most creative challenge yet: selling stuff responsibly. Roger Cowe reports. Read more >
Improving organisational performance

Improving organisational performance

May 01, 2004 Focusing on the people factor - whether they are customers, employees or shareholders - is the only way stakeholder capitalism will lose its 'anti-business' image, argues Professor John Philpott, chief economist at the Chartered Institute of Personnel and Development. Read more >
Consumers: less is more

Consumers: less is more

November 01, 2003 Cause-related marketing is powering ahead, but without really challenging consumers to cut back on unsustainable purchasing. Read more >
Tomorrow’s companies of choice

Tomorrow’s companies of choice

September 01, 2003 In today’s crowded marketplace, consumers are increasingly looking for companies that will help - not hinder - their ability to make choices. The door for good corporate citizenship has never been more open, Michael Willmott and William Nelson argue. Read more >
Ed Mayo: Briefing interview

Ed Mayo: Briefing interview

September 01, 2003 Briefing speaks with Ed Mayo, new head of the National Consumer Council, who argues that the future of CSR lies in tapping the creative talents of the “ethical minnows Read more >
Health: fat profits from fat consumers?

Health: fat profits from fat consumers?

May 01, 2003 In a world of widening waistbands, it is tempting to point the finger of blame at the food industry. But could food producers actually be helping to turn around the growing problem of obesity? Read more >
Building a better world through brands

Building a better world through brands

August 01, 2002 Claims about the power of commercial tie-ups with charities grow ever more extravagant. That makes good practice and proper measurement more important than ever. Help is on the way. Read more >