Environmental campaigner Jonathan Porritt tackles a pressing dilemma: what is the role of capitalism and business in creating a future that balances economic, social and environmental prosperity? Could the system that placed the future of the planet at risk through its relentless pursuit of profit also provide an arena for sustainable practices? Porritt not only argues that it can but that it is the best mechanism for doing so. Instead of viewing capitalism as a socioeconomic illness in need of a cure, Porritt argues that reshaping the profit motive into ‘sustainable capitalism’ is the only way to save the world from fuel shortages, climate change and environmental catastrophe. In suggesting a modified form of capitalism he is not advocating a low growth economy, rather an evolved, intelligent form of capitalism. In this revised edition Porritt adds to his argument with further evidence, updated debate and case studies covering the US and China as well as corporations such as Wal-Mart and General Electric.
Published by Earthscan
384pp, £16.99, paperback
ISBN 978 184 407 1937
www.earthscan.co.uk