January 30, 2007
The question of how to integrate corporate social responsibility strategically is a pressing question for many managers today, made all the more urgent by the pressures of globalisation. In a series of thoroughly researched, but sometimes overly scientific, contributions the translation from rhetoric to reality is explored in settings varying from hospitals to the stock exchange. What emerges is the value of taking a step back to take a step forward by understanding the basis for CSR within your organisation, developing strategies for future realities and managing the associated risks and opportunities of these.
Published by Palgrave Macmillan
224pp, £55.00 hardback
ISBN 0-230-01368-6
www.palgrave.com