“A Green Wave is sweeping the business world”, write Esty and Winston, “and it is propelled by two fundamental forces: environmental stresses and a world of people who are insisting that the business community take action in response.” Green To Gold is a comprehensive guide on how businesses can ride the wave to their advantage. Using real-life examples from leading corporations around the world, including BP, IKEA, Ford, McDonald’s and GE, this book describes the main environmental pressures and challenges facing companies and how they have been dealt with so far as well as how businesses can deploy their own green strategies, while avoiding common pitfalls.
Published by Yale University Press
384pp, hardback, £14.50
ISBN 0-300-11997-6
www.yalebooks.com