Results for Profiles
Profile: LE Group – cause célèbre
October 01, 2002 by Briefing staff LE Group has emerged as one of the on-going successes of the 90s privatisation experiment. Yet, despite its impressive business performance, Briefing discovers that its community credentials still run deep. Read more >
Profile: Vodafone – how are they?
August 01, 2002 Briefing takes a look at Vodafone's approach to social investment and asks how the mobile giant developed a workable policy from a blank sheet of paper. Read more >
Profile: GSK – prescribing a partnership approach
June 01, 2002 The merger of pharmaceutical giants Glaxo Wellcome and SmithKline Beecham in 2001 created a truly global company. Briefing examines how GSK has developed a CCI programme that reflects the new company’s global responsibilities. Read more >
Whitbread: change and continuity
April 01, 2002 Like the company itself, Whitbread's community involvement programme has embarked on an extensive programme of change. While this ushers in a new focus for its corporate community investment team, some of the fundamentals remain the same. Read more >
Profile: UBS Warburg – hitting on a winning investment
February 01, 2002 In an industry famed for playing hard ball, the 'soft' business of community involvement at UBS Warburg proves a hard hitter at a time of convergence, consolidation and competition. Read more >
Profile: EMI – creative programmes for creative people
October 01, 2001 EMI’s music interests are hugely diverse, with stakeholder groups to match. How is it carving out a community programme that responds to different interests and helps bring through the talent of tomorrow? Read more >
Profile: Cadbury Schweppes – philanthropy reinterpreted
August 01, 2001 John Cadbury and his son George were committed Quakers. They believed that if they did business with the best of motives, everyone could benefit. More than 170 years later, their vision still holds good. Read more >
Profile: Cable & Wireless – pioneering spirit, high-tech approach
June 01, 2001 The founder of Cable & Wireless was behind the first sub-Atlantic telecommunications cable in 1870. Later, his company became one of the first to make pre-tax profits over £1 billion. It is now one of the world’s leading internet operating companies. Is its CSR this ground-breaking? Read more >
Profile: IBM – big blue goes global and measures the impact
April 01, 2001 When Lou Gerstner took the helm of IBM in 1993 with a mission to rescue the corporation through radical restructuring, community relations were not exempt. Now the business is booming again and the community relations programme has been reinvented. Read more >