Results for Strategy

Shell scandal raises reservations about CSR

Shell scandal raises reservations about CSR

May 01, 2004 The Anglo-Dutch oil major has been at the forefront of the corporate social responsibility and sustainable development debate since the movement’s explosion in the late 1990s. Ellen West asks what Shell’s reserves crisis tells us about CSR’s poster child and – more importantly – what it reveals about the CSR movement itself Read more >
Chain reaction

Chain reaction

January 01, 2004 Will CSR ever penetrate the small business field? Yes, argues David Grayson, but only if large companies exert appropriate influence. Read more >
Human rights management: getting started

Human rights management: getting started

January 01, 2004 Recent years have seen a growth in societal expectations that companies will act to protect and promote human rights. But how do these expectations apply to companies' operations and activities, and how should companies begin managing these expectations? Rory Sullivan offers a few pointers. Read more >
Rob Cameron: what‘s in a name?

Rob Cameron: what‘s in a name?

January 01, 2004 For all the talk about CSR, the concept is still failing to capture the imaginations of branding and communications professionals. What's needed is more talk about relationships, and less about acronyms, argues the communications expert, Rob Cameron. Read more >
Guest editorial: Tomorrow’s companies of choice

Guest editorial: Tomorrow’s companies of choice

September 01, 2003 In today’s crowded marketplace, consumers are increasingly looking for companies that will help - not hinder - their ability to make choices. The door for good corporate citizenship has never been more open, Michael Willmott and William Nelson argue. Read more >
Ellen West: across the pond (part two)

Ellen West: across the pond (part two)

September 01, 2003 CSR has taken off in Europe, but the corporate responsibility movement is finding the U.S. a tougher nut to crack. In her first article for Briefing, Ellen West laid out reasons for this apparent stalemate. Here, she provides a checklist dealing with U.S. differences and breaking the transatlantic deadlock. Read more >
International: open for business

International: open for business

July 01, 2003 There is a certain irony in the fact that transparency is a word so frequently used, but so frequently misunderstood. At last, tangible examples are bringing clarity to the term, and possible benefits to all. Read more >