Results for Strategy

Roger Cowe: political myopia

Roger Cowe: political myopia

October 01, 2002 This year’s party conferences showed where CSR sits in the political spectrum. The answer: depressingly absent. In his regular Briefing column, Roger Cowe examines what drives the political and press agendas, and asks what companies must do to make themselves heard. Read more >
Mike Mills: description

Mike Mills: description

August 01, 2002 Briefing speaks to the chief executive of Ulster Carpets, recently nominated by HRH The Prince of Wales for the "Ambassador Award" in recognition of his leadership in corporate responsibility. Read more >
Roger Cowe: making sense of sustainable development

Roger Cowe: making sense of sustainable development

August 01, 2002 Every niche field permits itself its own jargon, but if anyone else is going to listen, then intelligent ways of communicating are a must. Two short films show how breaking down sustainable development into manageable components will help the overall message hit home. Read more >
Roger Cowe: it’s not all bad news, after all

Roger Cowe: it’s not all bad news, after all

June 01, 2002 Though headlines about fat-cats and sweatshops may stick in our minds, recent research shows that the media is becoming more sophisticated about corporate responsibility. Briefing?s man on the inside asks whether press cynicism is really on the wane. Read more >
Managing CSR: Taking it on trust

Managing CSR: Taking it on trust

April 01, 2002 New research reveals transatlantic differences in corporate reputation and trust in brand. Underpinning it all, a simple truth - that only commercially successful companies can earn a reputation for social responsibility. Read more >
Roger Cowe: 15 minutes of fame?

Roger Cowe: 15 minutes of fame?

February 01, 2002 Does CSR need the photo opportunities of street riots and anti-globalisation protestors to get in the spotlight? Roger Cowe takes the World Economic Forum as a test bed to judge the media?s priorities, while also questioning if the media has its own house in order. Read more >
Reducing risk- increasing rewards

Reducing risk- increasing rewards

December 01, 2001 Social responsibility reduces corporate risk, say the new ABI guidelines for City investors. But where does that leave its positive contribution to business success? Read more >