Results for Consumers

A reward beyond virtue

A reward beyond virtue

December 01, 1997 Business in the Community has conducted more research into the practicalities of cause-related marketing, as more companies learn how best to profit from their virtues. Read more >
Selling the cause short

Selling the cause short

December 01, 1996 Two new surveys by Business in the Community put the spotlight on marketing practices. Identification with a cause can boost sales, but companies must also examine the social impact of all their advertising and so avoid charges of hypocrisy. Read more >
Corporate responsibility improves reputation

Corporate responsibility improves reputation

October 01, 1996 Knowledge of community involvement is important to the general public in forming a view of corporate reputation, say Stephen Welch and Charlotte Hines of MORI in the first of two articles, especially so among certain key groups within the public. Read more >