Results for Consumers
Improving reputation by choosing causes
December 01, 1996 In their second article, Stephen Welch and Charlotte Hines of MORI examine the different projects companies can chose to support when trying to improve their reputations. Read more >
Selling the cause short
December 01, 1996 Two new surveys by Business in the Community put the spotlight on marketing practices. Identification with a cause can boost sales, but companies must also examine the social impact of all their advertising and so avoid charges of hypocrisy. Read more >
Corporate responsibility improves reputation
October 01, 1996 Knowledge of community involvement is important to the general public in forming a view of corporate reputation, say Stephen Welch and Charlotte Hines of MORI in the first of two articles, especially so among certain key groups within the public. Read more >