Results for Consumers

Caring for consumers together

Caring for consumers together

February 01, 1998 Renewed criticism of the way some banks and insurance companies treat vulnerable consumers has put the spotlight on the whole industry. Leading companies must act together if they want effective action to tackle social problems - and change public perceptions. Read more >
A reward beyond virtue

A reward beyond virtue

December 01, 1997 Business in the Community has conducted more research into the practicalities of cause-related marketing, as more companies learn how best to profit from their virtues. Read more >
Selling the cause short

Selling the cause short

December 01, 1996 Two new surveys by Business in the Community put the spotlight on marketing practices. Identification with a cause can boost sales, but companies must also examine the social impact of all their advertising and so avoid charges of hypocrisy. Read more >
Corporate responsibility improves reputation

Corporate responsibility improves reputation

October 01, 1996 Knowledge of community involvement is important to the general public in forming a view of corporate reputation, say Stephen Welch and Charlotte Hines of MORI in the first of two articles, especially so among certain key groups within the public. Read more >