Daily Media Briefing 19 Jan 2012

Daily Media Briefing


Posted in: Daily Media Briefing

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January 19, 2012

Research & Policy

70% of consumers avoid products if they dislike parent company

A new global study commissioned by Weber Shandwick found that the company behind the brand is critical to consumer purchasing decisions. Of the total surveyed, 70% of consumers admitted they would avoid buying products if they do not like the parent company. The research identifies six key insights revealing a world where consumers no longer just buy products based on their own merits but also shop by company reputation.


Future Leaders Study identifies “sustainable generation”

A new study finds that the coming generation of UK business leaders believes that sustainability must be a priority for every business, despite difficult economic conditions. The Sustainable Generation: The Sky Future Leaders Study investigated the attitudes and ambitions towards sustainability of 750 corporate graduate trainees, high potential middle-managers and MBA students, through a survey, interviews and a workshop. A striking 96% of respondents said that they plan to be involved with sustainability in their careers.

Defra http://sd.defra.gov.uk/2012/01/study-identifies-sustainable-generation/

Supply Chain

Fair Trade USA unveils redesigned certification label; updates product policies

Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, today unveiled a newly redesigned certification label and significant revisions to its Multiple Ingredients Product Policy. The changes will better serve the needs of farmers, businesses and consumers that look to the Fair Trade Certified label to ensure that rigorous standards, transparency and efforts to provide the greatest impact possible have been met. Under the revised Ingredients Policy, which only products that contain 100% Fair Trade Certified ingredients may bear the full Fair Trade Certified label.



UN chief calls on businesses to build on Durban Summit success

The UN’s climate chief, Christiana Figueres, today called on the private sector to step up their efforts to support the “unprecedented, ambitious climate strategy” agreed by international negotiators at the Durban Summit last month. Businesses must be better partners to governments, which have set themselves a deadline of finalising the details surrounding the Durban agreement before this year’s summit in Doha, Qatar, she said.

Business Green http://www.businessgreen.com/bg/news/2139946/chief-calls-businesses-build-durban-summit-success


World Bank warns developing nations of slowing growth

In a report released Tuesday, the World Bank lowered its growth forecasts for high-income and low-income countries, saying it expected the world economy to expand an aggregate 2.5% in 2012, down from about 2.7% in 2011. In its previous estimate, in June, it forecast growth of 3.6% in 2012. The bank said developing economies should prepare for declining investment from abroad, less-robust exports, and reduced remittances.

New York Times

Cameron reveals his vision for ‘moral markets’
David Cameron will spell out his vision of “moral markets” today, as he enters the intense political debate over how to create a more “responsible capitalism”. In a long-awaited speech in London, the Prime Minister is expected to call for reforms to create a new “popular capitalism” and say the Government is prepared to intervene to make it happen. However, he is also likely to stress the benefits of free markets and to reject what he regards as the heavy-handed, statist approach favoured by Ed Miliband, the Labour leader.
The Independent p1 http://www.independent.co.uk/news/uk/politics/cameron-reveals-his-vision-for-moral-markets-6291594.html