This book is for readers interested in integrating corporate community investment programmes with broader development goals. Its premise is that corporate citizenship initiatives most effectively advance development where they succeed in building social capital, both internally and externally. Rather dry and academic in approach at the outset, it’s a more interesting read for novitiates from the development community rather than experienced CSR managers, for whom the first three chapters will be old hat. Nevertheless, Jones, Pollit and Bek’s consolidation of case studies from Vodafone, Anglo American, GSK and Diageo yield some useful insights for planning and managing projects. The focus of the book is on citizenship projects by multinationals in Poland, South Africa and Mexico, but learnings on project sustainability and scalability, and the idea of thinking about project impacts in terms of social capital generated are applicable anywhere.
Published by Palgrave
359pp, £60, hardcopy
ISBN 978 0 230 545 68 7 www.palgrave.com
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