Cramer offers practical advice on how multinationals, small or large, can strike a balance between meeting global and local stakeholder expectations in terms of their code of conduct, supply chain responsibility and contribution to the local economies in which they are operating. Using practical examples she presents a useful, easy to follow, step-by-step approach, applicable to any company. Chapter 7 outlines four world views on the future of CSR in an international context, emphasising either the global or the local perspective. A final summary chapter helps the busy reader to get a quick overview of the key learnings. A handy guide.
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