Results for October, 2001

Good practice: next door to the twin towers

Good practice: next door to the twin towers

October 01, 2001 On September 11, Connie Higginson, vice president of the American Express philanthropic programme, was about to review draft guidelines about responding to major disasters. She worked next door to the Twin Towers. She speaks to Alison Gulliford about lessons from the past few weeks. Read more >
Roger Cowe: don’t let me be misunderstood

Roger Cowe: don’t let me be misunderstood

October 01, 2001 If corporate social responsibility is not clearly presented to the media, is it any wonder when it is not clearly represented by the media? In the second of his regular features, Roger Cowe examines what needs to be done if companies are going to get their message across. Read more >
Value of ethical consumerism

Value of ethical consumerism

October 01, 2001 As consumers become more influenced by the social impact of the products, and the companies from which, they buy, Sue Adkins details how cause related marketing campaigns have proven business and social benefits. Read more >