Results for 1998
Using advertising to communicate corporate responsibility
February 01, 1998 Advertising how much you do in the community can smack of blowing your own trumpet, so most companies avoid it altogether. But Jackie Kavanagh shows how BT's latest campaign, after an initial hitch, used ground-breaking techniques to get its message across. Read more >
The rise of the regions
February 01, 1998 Plans for new business-led regional agencies mark the start of a radical shake-up in the way companies can contribute to economic regeneration. But will business leaders want to get involved if the agenices lack freedom and adequate resources Read more >