Results for 1998
Enterprising solutions in the regions
October 01, 1998 TECs, chambers of commerce and Business Links have been trying to improve their support services for small firms locally. Now a government review is underway. It's time for business to insist on a regional solution. Read more >
Principles and good practice for cause related marketing
October 01, 1998 Business in the Community's Cause Related Marketing Campaign has been running since 1995. This summer it produced the first ever Cause Related Marketing Guidelines which aim to provide guidance towards excellence. Here the campaign director, Sue Adkins, sets out how marketing partnerships can yield mutual benefits. Read more >
Enterprising Solutions in the Region
October 01, 1998 TECs, chambers of commerce and Business Links have been trying to improve their support services for small firms locally. Now a government review is underway. It's time for business to insist on a regional solution. Read more >
Levi Strauss: leadership in practice
October 01, 1998 The name Levi Strauss has long been synonymous with corporate philanthropy and responsible business practice. Now under intense pressure in the market place, can the company sustain its approach? Read more >
Practice makes perfect
October 01, 1998 Three new studies of best practice in partnerships add to our knowledge about what makes for effective community involvement. Why are most business schools still leaving it to the practitioners to make the running? Read more >
Lessons from America
October 01, 1998 Recent research data from the United States confirm the trend on both sides of the Atlantic towards greater employee involvement. They also give community affairs manager new evidence to help shift attitudes among sceptical colleagues. Read more >
Why not report? Lessons from the environmental front
September 29, 1998John Elkington from SustainAbility has led the way in helping companies to improve their environmental reporting. His latest study, looking at why the majority of multinational companies still do not report, offers pointers to the development of wider social accounting and reporting.
Read more >
New rights for disabled people
August 01, 1998 Companies have been slow to address the extra needs of people with a disability, whether in business operations or in community projects. Now they must act, or face the threat of legal action. Read more >
KPMG: a professional approach to community involvement
August 01, 1998 KPMG, one of the UK's largest accounting firms, has rapidly achieved a reputation for effective community investment, focused on employee involvement. Here we examine the programme and how the partnership's sense of social responsibility also helps the business. Read more >