Results for February, 1998
Earning from learning
February 01, 1998 Government proposals for education action zones have raised a storm of protest about running education for private profit. But the plans do offer some good opportunities for companies to make a real contribution to Britain's low standards. Read more >
Caring for consumers together
February 01, 1998 Renewed criticism of the way some banks and insurance companies treat vulnerable consumers has put the spotlight on the whole industry. Leading companies must act together if they want effective action to tackle social problems - and change public perceptions. Read more >
Major award schemes for companies
February 01, 1998 Award schemes help companies achieve leadership status, while publicising best practice and encouraging more involvement. This briefing note describes the main schemes and highlights their sponsors and closing dates. Read more >
United Biscuits: sustained support
February 01, 1998 As United Biscuits celebrates its fiftieth anniversary this year, the company's long tradition of community affairs is being seen as an increasingly important business asset. Read more >
Using advertising to communicate corporate responsibility
February 01, 1998 Advertising how much you do in the community can smack of blowing your own trumpet, so most companies avoid it altogether. But Jackie Kavanagh shows how BT's latest campaign, after an initial hitch, used ground-breaking techniques to get its message across. Read more >
The rise of the regions
February 01, 1998 Plans for new business-led regional agencies mark the start of a radical shake-up in the way companies can contribute to economic regeneration. But will business leaders want to get involved if the agenices lack freedom and adequate resources Read more >